Here from Streetfight are five platforms for brands a way to take advantage of location-based services technology .
1. JiWire’s Compass: Brands such as Clinique, Bobbi Brown Cosmetics, and Jeep utilize real-time product availability data to point consumers toward local retailers that currently have their products in stock.
2. Point Inside: Sprint, Clear Channel, and Meijer use indoor mapping technology to identify consumers’ “micro-locations” inside stores.
4. Swirl: The Swirl mobile app lets consumers “follow” their favorite brands and notifies them when they’re close to retailers like Nordstrom, Macy’s, and Old Navy having sales.
5. Foursquare: Marketers like MTV, Bravo, and People have their own “brand pages” with content and location tips.