Based on the calculations below, for the Financial Times, digital leads print in
- Paid subscribers
- Total Revenues
- Revenue per subscriber.
“The number of readers subscribing to FT.com increased 18% in the year to 31 December 2012 to almost 316,000, bringing the total circulation of the Financial Times to 602,000. It said 15% of these subscriptions had come from mobile which accounts for 30% of all traffic.” Source of quote: http://www.guardian.co.uk/media/2013/feb/25/pearson-ft-sale-digital-subscriptions
316,000 @ $446/year is $141 million from digital
286,000 @$339/year is $97 million from print.
Digital revenues are 59% of total revenues, excluding any impact of discounting or single copy sales.
This is digital first.