The Rebirth of U.S. News and World Report…The Numbers…

usnewsHow do you remake an 80-year old money-losing magazine?

Take a look at U.S. News & World Report.

From almost 80 years as the #3 newsweekly, with right-of-center politics, and slipping into losses 2006 to 2008.  Peak circulation was 2.5 million.

To today:  Just the rankings

  • Revenue over $40 million, several million in profit in 2012, and possibly $10 million in 2013.
  • 20 million monthly unique visitors.
  • 130 journalists, staffers and producers. There are an additional 40 or so employees on the business side.
  • Revenue mix —
    • 20% from search for cars, hospitals, etc.
    • 30% online display advertising
    • 15% licensing the U.S. News “best of” badge
    • 35% from a hodgepodge of joint ventures, partnerships and digital products, including its Compass search engine that helps customers explore in detail a college or a hospital, an online store with e-books on the rankings, conferences such as the upcoming “Hospital of Tomorrow” conference.

Read more from the Washington Post.