Here’s How Hyperlocal Can Work

With the highly visible explosions at AOL’s Patch over the past week, a deeper dive into other sites reveals several success stories, albeit at a small scale.Westchester_Chappaqua1-527x375

The common themes:

  1. Local ownership, local scale, low overhead
  2. No National Ads
  3. Only local advertisers with fixed banner positions and sponsored content.

Some examples, from Ad Age:

Plus my local favorite:

This isn’t the formula for a big business, but it is a model for local communities and an opportunity for national service providers with useful and low cost offerings to the local sites.