Do daily deals bring new customers?

A new study of daily deal users is out from Chadwick Martin. Are daily deals are the latest marketing gimmick and likely to peak sometime soon? Key study findings: consumers prefer daily deals that are from a known local business, preferably for a restaurant or entertainment, and for something they already enjoy.  This looks like a cannibalized sale to me. More highlights here.

Also, the New York Times reports that Merchants and Shoppers Sour on Daily Deal Sites.